Diesel
Only Desire Launch
Services
Social-First Development
Content Direction
Full-Service Production
Art Buying
Post-Production
Project
For the global launch of Diesel Only Desire in Milan, Company served as lead content agency, orchestrating, together with the L'Oréal teams, multiple talents across ambassador, creator, event and social content. More than 150 assets were produced and delivered, translating the perfume’s creative world into a cohesive, social-first content ecosystem and generating millions of likes across platforms.
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Ambassador Content
Exclusive content with Dove Cameron was created to support the launch of Only Desire and build a library of always-on assets extending beyond the event itself.
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Retailer Content
Rolling out throughout the year, contents were developed for Diesel and Diesel Fragrances’ own channels, alongside tailored assets for key retail partners including Douglas, Ulta Beauty and TikTok Shop.
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Event Content
Our teams documented the launch throughout the day, from an intimate lunch with Dove Cameron and invited creators to the unveiling of the installation, creator moments and photocalls, through to the evening event attended by Diesel founder Renzo Rosso.
Installation Content
Dedicated still and video content captured the installation in its entirety. Key images were shot, retouched and delivered on the day of the event for immediate use across brand and social channels.
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Creators Content
Exclusive photo and video content was created with invited creators at the Only Desire installation, with multiple shoots running throughout the day. Assets were edited and delivered in the following days for creators to publish across their own channels.
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